SPRING SUMMER 2024

INTRO

Spring summer 2024 was our biggest drop to date, we had 9 garments for sale including a variety of oversized t-shirts, sol shorts and more. It also brought in a 400% increase in sales so we thank everyone for the support. We’ve learned a lot from this drop and will only improve for our next one come summer time so be on the lookout.

Design Talk

The designs of this past drop were wildy different, bringing in graphics turned out to be a great idea as our icarus oversized shirt was the best selling item of the drop. We also played around with brighter colors for the spring/summer season with out acid wash oversized shirts in blue and pink. Before now we had only done 1 drop, the oversized everyday sol shirt in 2 color ways. This drop we brought not only more color ways in shirts but washes and distressing. Our vintage wash studio tee was another popular item this past drop. We will continue to bring more creativity and designs to our upcoming drops as we see that you guys are enjoying it and we want to see as many people rocking sol as possible.

Behind SOL

Behind sol ep4 will be dropping this sunday, april 14th. You guys get an even deaper look into my life and the day to day to trying to get this brand off of the ground. Be sure to be ready on youtube and ig this sunday to get a first look at the past week of my life.

thank you all for the support on spring summer!

-Ian